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Data Collection and Legal Basis

Legal Basis for Processing

We collect and process your personal data based on the following legal foundations:

Consent: Where you have voluntarily provided personal data and explicitly consented to its processing
Contractual Necessity: To fulfill our contractual obligations and service agreements with you
Legal Obligation: Where required by applicable law or to comply with judicial authorities
Legitimate Interest: For internal business operations, security, fraud prevention, and service improvement

Categories of Data We Collect

Information You Provide Directly

Account Information: Full name, email address, phone number, and company information
Profile Information: Additional details you choose to include in your profile
Communication Data: Information through support requests, surveys, and feedback
Payment Information: Billing addresses and transaction details (processed securely through Stripe)

Information Collected Automatically

Device Information: Device type, operating system, and unique identifiers
Log Data: IP addresses, browser type, pages viewed, and access times
Usage Data: Interactions with our Services, feature utilization, and behavioral patterns
Location Data: General geographic location based on IP address

WhatsApp Business Integration

Powered by Meta (Facebook) WhatsApp Business API

How We Use WhatsApp Business

Our platform integrates with Meta's WhatsApp Business API to enable automated customer communication for our clients. This integration allows businesses to manage conversations, provide customer support, and automate responses through WhatsApp.

WhatsApp Data We Collect

Phone Numbers: WhatsApp phone numbers of your customers and business accounts
Message Content: Text messages, emojis, and conversation content sent through WhatsApp
Media Files: Images, videos, documents, and audio files shared in conversations
Metadata: Message timestamps, delivery status, read receipts, and conversation metrics
Business Profile Data: Business name, description, and profile information

How We Use WhatsApp Data

Conversation Management: Store and display WhatsApp conversations in your dashboard
AI-Powered Responses: Analyze messages to generate automated, context-aware responses
Analytics and Insights: Provide conversation metrics, response times, and engagement statistics
Compliance and Quality: Monitor conversations for compliance with WhatsApp Business policies
Customer Support: Enable your support team to respond to customer inquiries

Data Sharing with Meta (Facebook)

When you connect your WhatsApp Business account, certain data is shared with and processed by Meta:

Important: Meta processes WhatsApp Business data according to their own WhatsApp Business Policy and Meta Privacy Policy.

Your Control Over WhatsApp Data

As a SaaS platform, we respect that you (our clients) maintain ownership and control over your WhatsApp data:

Data Ownership: You own all conversations and customer data from your WhatsApp Business account
Access Control: You can manage which team members have access to WhatsApp conversations
Data Export: Export your WhatsApp conversation history at any time
Disconnect Anytime: You can disconnect your WhatsApp account from our platform at any time

Important Notice for End Users: If you are a customer communicating with a business through WhatsApp, please note that the business (our client) controls their WhatsApp account. We process messages on their behalf as a service provider. For questions about how a specific business uses your data, please contact that business directly.

How We Use Your Data

We process your personal data for the following legitimate business purposes:

Service Provision: Provide, maintain, and improve our AI-powered platform
Account Management: Create and manage user accounts and authentication
Communication: Respond to inquiries and provide customer support
Product Development: Develop new features and enhance functionality
Analytics and Insights: Analyze usage patterns and improve service performance
Legal Compliance: Comply with applicable laws and regulations
Security and Fraud Prevention: Protect against unauthorized access and fraudulent activities

Data Sharing and Third-Party Services

We do not sell your personal information. We share data only in the following circumstances:

Third-Party Service Providers

We use trusted third-party services to operate our platform:

Meta WhatsApp Business API: For WhatsApp Business API functionality and message delivery
AI Providers (OpenAI, Anthropic): For AI-powered conversation analysis and response generation
Cloud Infrastructure (AWS): For secure data storage and infrastructure
Payment Processing (Stripe): For secure payment processing (we do not store complete payment card information)

Data Security Measures

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

End-to-end encryption for data in transit (TLS/SSL)
Role-based access controls and authentication
24/7 security monitoring and intrusion detection

Organizational Measures

Regular security training for all employees
Periodic security audits and assessments
Comprehensive data protection policies and procedures

Data Retention Periods

We retain your personal data only as long as necessary for the purposes outlined in this policy:

Data Type	Retention Period
Account Data	Duration of active account + 90 days
WhatsApp Messages	24 months from conversation date
System Logs	12 months
Billing Records	7 years (legal requirement)

Your Privacy Rights

Rights Available to All Users

Access

Request access to your personal data and details about processing

Rectification

Request correction of inaccurate or incomplete data

Deletion

Request deletion of your personal data when no longer necessary

Data Portability

Export your data in a portable format

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us at:

Submit a Privacy Rights Request →

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

Regional Privacy Compliance

We comply with regional privacy regulations in Latin America:

🇨🇱 Chile - Ley 19.628

Compliance with Law 19.628 on Protection of Private Life

🇲🇽 México - LFPDPPP

Compliance with Federal Law on Protection of Personal Data (LFPDPPP)

🇨🇴 Colombia - Ley 1581

Compliance with Law 1581 of 2012 on Personal Data Protection

🇦🇷 Argentina - PDPA

Compliance with Personal Data Protection Act (PDPA)

Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities within the timeframes required by applicable law (typically within 72 hours of discovery).

Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected data from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our Services after changes become effective constitutes acceptance of the revised policy.

Privacy Policy

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